The world's greatest showpiece has come to our continent and we embraced it whole heartedly; the earthquake in Haiti shocked the world and South Africans stood up to be counted and the world's media and populations took notice. It is time now to stand together yet again but for our own vulnerable populations. Winter Warmth 2010 is here and was launched on 13 May 2010, in what promises to be the biggest campaign ever.
One of the poorest areas in South Africa, Olievenhoutbosch, in midrand, is the target area for the launch; 3500 people will receive new blankets, new clothing and will be fed a hot meal at 09:30 tomorrow, extension 13 at Philena Primary School. The Gauteng MEC for Health will grace the launch of this huge social responsibility event.
New CSI partners, Shoprite/Checkers will be the collection point in Gauteng, Mpumalanga, Limpopo, North West and KwaZulu Natal. Distributions will take place in these five provinces and Western Cape initially.
The campaign is different this year in that:
- New blankets will be distributed.
- New clothing will be distributed.
- Recipients will be fed at each distribution site. In Gauteng, Mpumalanga, Limpopo, North West and Western Cape, the hot meals will be prepared in Gift of the Givers kitchens. In KwaZulu Natal, Checkers has dedicated 2 trucks, which are mobile soup kitchens, to our campaign.
- Food Parcels will be distributed in selected areas.
- High energy and protein supplements will be distributed to selected HIV/AIDS, TB and Malnourished individuals.
Our media partner in Gauteng, Mpumalanga, Limpopo and North West, as usual is Jacaranda 94.2 fm, who have been doing a sterling campaign over the past 3 years. Media partners in the other provinces are in negotiation with us to make this the most inclusive, heart rendering, compassionate, merciful and loving Winter Warmth campaign ever, where all South Africans of means, embrace each other with the view of embracing South Africans who are destitute, cold and hungry.
All South Africans, including government, media, corporates, professionals, educational institutions, sports bodies, women groups, smme's, taxi associations, individuals, in short the entire country and even Diplomatic missions and foreign visitors are invited to help make a difference to the lives of the poor and to touch someone's heart and soul.
Contributions of blankets, new clothing, any relevant warm items and any non perishable food items can be inserted into the "GOLDEN TROLLEY" at Shoprite/Checkers stores, at Jacaranda 94.2fm premises or at any of the Gift of the Givers offices in Pietermaritzburg, Durban, Johannesburg and Cape Town.
Blankets are R40 each and a 100 000 are on standby already; those wanting to support the purchase of these specially manufactured green and yellow Gift of the Givers blankets which are extremely warm and durable, can deposit into Gift of the Givers, Standard Bank, Pietermaritzburg, A/C 052137228, Branch Code 057525. Contributions towards the food and other warm items are also accepted. For details call 0800786777 and visit www.giftofthegivers.org to view previous Winter Warmth campaigns and familiarise yourself with the huge no. of activities carried out by us this year.
Circulating this email to friends and associates, with their permission, will assist us assist an even greater no. of South Africans and refugees in our country.
Thanking you in advance for what promises to be the biggest CSI and Social Responsibility Winter Warmth campaign for us in South Africa.
Click here for a full Winter Warmth distribution list as at 30 July 2010
Photo Gallery - Launch at Olievenhoutbosch
Photo Gallery - Voice of Cape
Photo Gallery - Jacaranda 94.2 FM
Photo Gallery - Lotus FM
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Gift of the Givers Winter Warmer project started in June 2004, with an initial distribution of 55,000 blankets. The project has experienced exponential growth with a distribution of 100,000 blankets in 2008.
In 2007, Jacaranda 94.2FM partnered us in this project and, as a result, contributed R1.7 million to us in 2008, an overwhelming testimony of the compassion of South African donors. Given the increasing need amongst the underprivileged in recent years, we have expanded our Winter Warmer programme to include the distribution of new clothing, new shoes, tracksuits and jerseys totaling millions of rands.
This year promises to be bigger and better. With the global economic downturn, the great number of job losses and the ever-increasing masses of hungry people, we intend expanding our feeding scheme and distributing food parcels as part of the Winter Warmer project.
In addition to our continued partnership with Jacaranda 94.2FM, this year we are joined by Pick ‘n Pay (selected stores in Gauteng, Mpumalanga, Limpopo and North West - see list of stores below), Spar (selected stores) and Berco. These selected stores will place a trolley in their store for the collection of non-perishable tin canned foods, which will be collected at regular intervals by Berco and distributed by GOTG.
The distribution of blankets has been widespread - a huge percentage reaching deep rural areas. These blankets are manufactured in Malawi, in GOTG colours and according to our specifications. In the process, we are supporting jobs and a poor neighbouring economy. In keeping with our policy of upholding the dignity of fellow humans, we do not distribute second hand blankets. We either distribute a GOTG green and yellow blanket or a blanket of a similar quality.
How you can help
Blankets can be purchased at R40 per blanket or you may donate a new blanket of good quality. You may also donate non-perishable tin canned food (no expired stock).
Click here for a full distribution list as at 02 December 2009
List of Pick n Pay Stores in Gauteng
List of Pick n Pay Stores in Mpumalanga, Limpopo & North West
Video Clip - Zola 7 01/10/09
Photo Gallery - Western Cape Distribution
Photo Gallery - Mpumalanga Distribution
Photo Gallery - Kwazulu Natal Distribution
Photo Gallery - Northern Cape Distribution
Photo Gallery - Gauteng Distribution
Newspaper Article Gallery |
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